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Rainbow of Business Cards

One of the first things that I love to do after finishing a big project is taking blog photos! I take A LOT and I waste a ridiculous amount of time… but it’s so much fun to scroll through all of them later!

Right before Market we got about 500 cards printed up at Kinkos so that we would be stocked up and ready to go. 500 cards cost $100 dollars… making me feel pretty confident that the quality would be halfway decent.

This didn’t turn out to be the case.

When I picked them up, I was horrified to find that they were the thickness of notebook paper!

So when my mom visited last month we worked on these little gems!

The idea behind our logo took quite some time for us to land on. I’ve always been taught to take the core essence of a company… then boil that down into its simplest, most iconic representation. But it’s sort of difficult to define our team without sounding completely sappy, and whether you’re advertising a design company or encouraging people to use your brand of laptop to Visit foxybingo.com, it’s probably best not to look a little dramatic. When I first began my logo exploration, I worked on a mother/daughter theme… but those were turning out to be lame. Then, I began fooling around with just a simple logotype, but when I took that logotype and tried to match it up with our various fabric line logos, total chaos!

Then one night it occurred to me that we don’t really need to create a logo with a broad, all-encompassing kernel of truth… because our defining characteristic is what we’re making… pretty patterns. So in the words of Marshall McLuhan… I decided to let “the medium (be) the massage.”

The idea of using a hummingbird was arrived at rather arbitrarily… I like them and my mom likes animals that are tiny. While the symbol itself doesn’t have any meaning… the way that we handle this symbol… does.

With every line that we create, the hummingbird will be updated accordingly. It will always be used to showcase whichever line is current. Thus making the designs the hero. Additionally, the way that that the hummingbird is cut out of its white background is reminiscent of reverse applique… a technique that is very relevant to fabric design.

This reverse applique technique was first used on our website’s navigation bar… where the bird is cut out, revealing the yellow fabric from our Botany line.

This business card follows the same idea and is made up of two sheets of thick paper. On the front, the shape of our hummingbird is cut out from the card itself, then glued onto the other piece of paper, revealing the pattern through its dicut. The opposite side shows the full version of this pattern as well as a white tag containing our contact info. This technique gave our cards the tactile sensation of something that has in fact, been reverse appliqued… as well as thickening them up to the weight that I have always dreamed of!

The ten cards in these photos show patterns out of our next line, Hideaway! (Minus the black… because it didn’t make the final cut.)

They make me happy every time I pull out my wallet…

It’s about the little things!

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A Book Review Blog Post

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…by the family quilter Jessi Jung

Lauren and I were recently asked to participate in a blog tour to review a new book by Clotilde, called Jump-Start Your Quilting. The official tour dates are March 10th through the 16th. Seven designers (I’m sure you’ll recognize many of them) are participating, and each reviewing one of the patterns from the book.

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First of all, I have to say this is a great book! The whole idea is to save time (or “jump start” your quilt making process) by using pre-cut fabric packs. These packs come in coordinating fabric lines, and they are already cut to fit the quilt pattern…putting you way ahead of the game.

Our assignment was to review a quilt called Shadow Play, by Julie Weaver. The skill level is beginner. In my opinion, this quilt was so fun and easy to put together. There are no seams to match, except when joining rows, and it is the type of quilt that can be quickly constructed using an assembly line process. I used fabrics from my stash (to get a feel for the pattern), which can easily be done, but pre-cuts make it a breeze.

 

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To see more pattern reviews, be sure to visit the other blogs on the tour:

March 10 : Victoria at Bumble Beans Inc.
March 11 : Linda at Quilt Cookies
March 12 : Here’s our website too.
March 13 : Pat Sloan at her blog
March 14 : Melanie at Texas Freckles
March 15 : Aunt Pitty Pat at her blog
March 16 : Glenna at Holly Hock Quilts

 

While this blog hop only reviewed 7 patterns, Clotilde compiled over 45 adorable projects for this book, including quilts, pillows, and gift ideas. Every project in this book includes clear directions, color-coded diagrams, various skill levels, and pre cut pack requirements.

I highly recommend that you all check out
Jump Start Your Quilting
by Clotilde.

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Posted in My Own Stuff | Tagged | 11 Comments

The Flower Basket Quilt

This is one of our favorites! Both the subject matter and its bold use of color make BOTANY the perfect assortment of fabrics for such a spring-themed quilt!

Our Flower Basket Pattern is now officially available for download on our site, www.LaurenAndJessiJung.com, in our Quilt Patterns Section.

Currently, we have a total of 6 patterns available for download, so make sure to check out our entire Free Patterns Section!

Megan Kibby took these beautiful photos!

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Two Rednecks in Hatboro

When I finished up grad school, the economic problems were in full swing, and it took me quite a while to find a job.

At the time, I was interested in an interactive agency in Manhattan called G2 Interactive. I wrote back and forth with them for months about a potential position as a Junior Web Designer. Then, four months into my job search, they offered me the opportunity to work in their PA office… and I jumped at the chance!

No, it wasn’t quite New York City, but it was a job…

Last year in the middle of March, I left the beautiful city of Atlanta to move up to the town of Hatboro, Pennsylvania… a tiny little crumb of a city who’s claim to fame (I’ve been told) is its wind.

Having braved only the tail end of last year’s winter, I am experiencing what a Northern Winter actually means for the first time this year… The last round of snow added another 15 inches to a base of at least 10. (See below.)

So why are there TWO rednecks in Hatboro (as implied by the title)…  

Well, my sister ran into the same luck as I did when she began her job search, shortly after getting her Masters in Marketing…  

I suggested that she look for an internship somewhere… in order to gain some experience…  To which she responded “Well, How about an internship at G2 with you!”

For people who didn’t witness the two of us growing up, this would sound sweet, but to those who know us, they feared for our safety…  and hair…  a lot of hair pulling goes on between the Jung girls….

Kidding, sort of.

To make a long story short, she got the job and moved up here on December 2nd.  

Two days later I put in my notice at G2 because I happened to get two job offers from companies in Princeton, NJ!!!  And Princeton is lightyears cooler than Hatboro so I really didn’t have a choice in the matter!  I wound up choosing the offer from a software interface company that creates web components, where I was very pleasantly surprised on my first day to find out that they are in the process of rebranding their ENTIRE company… and that I would be in charge of the website and product branding! I’ve always wanted to take a monster of a project… and this opportunity is giving me everything I could ever ask for in that respect!

And now I’m going to steer myself back towards my original topic…  

With Carrie being up here in Hatboro now, I’ve been trying to give her little projects to keep her busy.  

(I don’t have cable right now because I was sinfully underpaid for the last nine months…)  So I gave her my stack of Botany fabric and my mom’s old sewing machine… and after a day and a night she made this little messenger bag! (See below.)

Kudos to Carrie!  

That next weekend, we experienced our first big snow storm. It was a big day for us and rather than bundling up and staying indoors, we decided to go galavanting about outside… taking photos… because that’s what rednecks like to do in the snow!

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Quilt Kits Rock My World!

Buying fabric always makes for a great time… until that day when the avid fabric enthusiast is forced to come to grips with the fact that her fun little weekend pastime is starting to put a dent into her wallet…

The problem here pretty much boils down to two issues: (1) Quilts that use an eclectic variety of beautifully colored fabrics are awesome… and (2) eclectic varieties of beautifully colored fabrics can get to be VERY expensive.

Thankfully though, necessity has proven, yet again, to breed innovation… because some wonderfully ingenious person came up with the idea of pre-cut kits!

Even though I have always liked each of our fabrics individually, I have to say… that when I saw them come together for the first time, as a group… and interact with one another… something magical happened!

HANCOCK’S OF PADUCAH® must have felt the same way, because they decided to make a kit out of our Garden Variety Quilt Pattern…

Their Quilt Kit will give you everything that you need to make this particular quilt… PLUS, you get to use each of the 40 fabrics without breaking the bank!

My mom designed our Garden Variety Quilt for Fall Market to showcase all 40 fabrics in Botany… we felt that this particular design really allowed the colors to mingle and play off one another… And after looking at the finished product… I really feel that this quilt embodies the essence of spring and nature… the explosion of colors coupled with the organic subject matter just about requires that this quilt be used when picnicing!

And finally… I’m in the mood for a tangent.

Everyone who’s ever visited to Paducah, Kentucky for the Annual Quilt Show, has also been to Hancock’s of Paducah! The two go hand in hand.

My mom (Jessi), and her three best friends have made this trec for several years now and have made Hancock’s their very first stop each time… almost as if the big quilt show, was nothing more than an afterthought!

I’ve listened to their colorful descriptions each year and they don’t seem to go there merely because its a fantastic store… They go there for the “Hancock’s Experience”… And it’s these stories that made me especially excited when I heard that Hancock’s wanted to make a kit out of one of our patterns!

Quilters (armed with little shopping carts) plant themselves between rows of tables piled high with the latest fabrics, (all different measurements). Each person peruses the piles, pulling out favorites… unfolding… refolding… for hours at a time. And after spending these huge chunks of time together… everyone with the same goal in mind… it’s only natural that the women begin to feel as though they’ve formed a camaraderie with one another… one person will yell across the tables for everyone to be on the lookout for a particular fabric… which will often make for yardages being thrown through the air towards some excited recipients…

Apparently, the quilters get so engrossed in their searches… that at closing time each night, an employee will have to announce over the intercom that the store will close in 10 minutes… AND rather than packing up… the women crack up and continue sifting through the mountains of fabric. Definitely a good time!

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